Workshop: IP Fundamentals and IP Business Strategy

Date: Monday, 3rd December 2018, 14h00 to 16h00
Venue: Innovation Incubation Centre, Floragasse 7, 1040 Vienna

This workshop on IP Fundamentals and IP Business Strategy focuses on the principles of Intellectual Property and why IP is so critical to new businesses. The workshop will cover IP as value driver for start-ups, how to monetise IP, and various methods to protect your IP. The guest lecturers will draw upon their experiences from working at Dolby Laboratories, one of the most successful licensing companies, as well as from Adobe Systems, a software powerhouse, and at Vienna Technical University, the leading research institution in Austria as ranked by the number of patent and utility model applications in 2016. During the workshop, participants will have the opportunity to get first-hand accounts on how business strategy is formed around IP, what opportunities and challenges companies have to face, and how to maximise the value of IP, as well as how IP is handled at Vienna Technical University.

Lecturers:
MBA, M.Ec. Matthias Ulrich, Director – IP Protection & Compliance, Dolby Germany GmbH

DI Dr.Tanja Sovic, Head of Patent and License Management Division, Research and Transfer Support, Vienna Technical University

This workshop is normally reserved for Vienna Technical University students, but a few (free) places are available for MCAA members. If you need more information, please contact directly the i2c Program Manager: Dipl. Ing. Alexandra NEGOESCU (alexandra.negoescu@tuwien.ac.at) or Mostafa Shawrav at MCAA (mostafa.shawrav@mariecuriealumni.eu)

Registrations: https://www.eventbrite.com/e/ip-fundamentals-and-ip-business-strategy-tickets-50807996084