Workshop: ‘A step-by-step guide to gathering competitive intelligence’

Date: Thursday, 22nd November 2018,15h00 to 17h00

Venue: Innovation Incubation Centre, Floragasse 7, 1040 Vienna

Understanding the competition by conducting market research and analysis is a crucial activity for
any researcher who wants to bring their research results from the laboratory to the market. You want to
know what is out there, what has already worked, and what has not. Take this workshop to experience a deep
dive into the subject. The goal of this workshop is to provide you with the tools and strategies needed
to understand and evaluate the competitive environment you are operating in, and give you a sense
of direction for uncovering how to position your technology, products, and services in a way that
gains a competitive advantage with potential customers.

This workshop is normally reserved for Vienna Technical University students, but a few (free) places are available for MCAA members. If you need more information, please contact directly the i2c Program Manager: Dipl. Ing. Alexandra NEGOESCU (alexandra.negoescu@tuwien.ac.at) or Mostafa Shawrav at MCAA (mostafa.shawrav@mariecuriealumni.eu)

Registration: https://www.eventbrite.com/e/a-step-by-step-guide-to-gathering-competitive-intelligence-tickets-44554739425