MCAA visual identity
On this page, you can find the Marie Curie Alumni Association’s (MCAA) brand guidelines and download our logo files. The guidelines outline the key elements of the MCAA visual identity and work as a reference material for anyone creating content under or related to the brand.
The MCAA brand identity guidelines
Discover the MCAA brand guidelines below.
Terms and conditions for using the MCAA logo
The Marie Curie Alumni Association (MCAA) logo is a protected trademark. It may be used by external entities under the following conditions:
- Prior permission is mandatory: Written permission must be requested from and formally granted by the MCAA before the logo is used. Existing partners, collaborators, and organisations of which the MCAA is a member can use the logo without permission. These are listed here.
- Alignment with MCAA values: The logo must not be used to promote or associate with topics, activities, or positions that are incompatible with the values, mission, or goals of the MCAA.
- No implied endorsement: The logo's use must not imply or suggest endorsement, sponsorship, or partnership by the MCAA of the activities, objectives, products, or services of the logo user (unless this has explicitly been agreed on between the MCAA and the user).
- Integrity of the mark: The logo must be used in its entirety and original form. It is strictly prohibited to distort, rotate, crop, modify, or separate any of its elements.
- Visibility and readability: The logo's visibility and integrity must not be compromised. It should not be placed against patterned or highly textured backgrounds, or on colours that create low contrast with the logo.
- Clear space (safe zone): The required safe zone (or minimum clear space) surrounding the logo must be fully respected to ensure its prominence and legibility.
- Non-exclusive right: Any permission granted confers no right of exclusivity or appropriation of the logo.
To use the logo, submit your requests to the MCAA Communication Team via email: social@mariecuriealumni.eu
Download the MCAA logo
Below you can download the MCAA logo in different versions.
Please note that inappropriate and/or unauthorised use of the logo can have legal consequences. Before downloading and using the logo, please read the terms and conditions above.
The MCAA Chapters and Working Groups (C&WGs) have their own logos. Any communication or promotional materials related to these, and collaborations in which they are involved, must use the respective C/WG logos instead of the general MCAA logo (unless otherwise agreed). Contact the C/WG in question for more information and the correct logo files.
