Communicating science: What do journalists want?

How researchers should speak to science journalists

Communicating science: What do journalists want?

Date of the workshop : 25 January 2024,from 09:00 to 14:00 CET, online.

A newspaper article on your research can be highly beneficial for reaching a wider audience, introducing your work to policy makers, supporting future grants applications, and boosting your career. Networking with journalists and presenting them your research in clear fashion and suitable format is therefore crucial Then, how to do it? How does an interview with a science journalist work? How does an interview become a story to publish? What are the main steps to consider during the process of news making?

This online interactive training workshop aims to provide researchers with insights and  skills to successfully prepare and deliver an interview with science journalists. Participants will develop their ability to craft a message, train for an interview, and analyse the reception of their work in different media environments. 

No prior knowledge and particular skills are required to join this training workshop.

The goals of the online training workshop are:

- Meet science journalists to ask your questions about their work and the interview

- Improve your interview knowledge and learn some practical methods

- Train on interview preparation and delivering

The online training workshop will be guided by Romain Ledroit, a journalist and lecturer in media studies and communication (France). Romain is specialised in higher education and research, with a focus on doctoral education and doctoral policy. As a trainer, he has designed and delivered workshops to develop media literacy skills in various context, especially higher education and non-profit sectors. As a media specialist, he has been involved in cultural and society topics, both as producer (podcasts, documentaries) and editor.

This training workshop is open to both MCAA members and non-MCAA members. However, priority will be given to MCAA members. 

In order to make it as interactive as possible and provide personalized feedback, the workshop is limited to only 20 participants. Selection of participants will be done on a rolling basis, until all 20 seats are filled. 

The registration fee is 30 EUR. The deadline for registration is 20 December 2023. As registration is on a rolling basis, it will close once all the 20 seats are filled.

Payment of the registration must be done by bank transfer. Once selected, participants will receive a confirmation email with instructions about payment. Payment must be completed within 7 (seven) days from reception of the notification email; applicants who fail to do so will lose the seat, which will be offered to applicants in the waiting list.

Tentative program of the training workshop:

09:00 – 09:20Introduction to the training workshop and round of presentations
09:20 – 10:00Live interview with journalists: Their work and their expectations
10:00 – 10:30The interview: How to get started
10:30 – 10:45Coffee break
10:45 – 11:15The interview: Practical methods, tips and feedback
11:15 – 12:00Practice session 1: Prepare your pitch for the interview
12:00 – 12:45Lunch
12:45 – 14h15Practice session 2: Live interviews 
14 :15 – 14:30Wrap-up and final tips
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