Two workshops on Entrepreneurship for Scientists

Dear MCAA Member,

Innovation Incubation Center(i2C) from TU Wien is offering workshops for scientists in following two topics. Generally all i2c workshops are restricted to TU Wien Scientst. However, as part of collaboration with MCA3C, any MCAA member can join the workshops for free of cost! You will be able to choose MCAA Scientists option at the registration links. 


Workshop ‘A step-by-step guide to gathering competitive intelligence’
WHEN: Thursday, November 22nd, 2018, 3:00 –5:00 p.m.
WHERE: Innovation Incubation Center, Floragasse 7, 1040 Wien, ground floor

Workshop description
Understanding the competition by conducting a market research and analysis is a crucial activity for
any researcher who wants to bring their research results from the lab to the market. You want to
know what’s out there, what’s worked, and what hasn’t. Take this workshop to experience a deep
dive into the subject. The goal of this workshop is to provide you with the tools & strategies needed
to understand and evaluate the competitive environment you are operating in, and give you a sense
of direction for uncovering how to position your technology, products and services in a way that
gains a competitive advantage with potential customers.

Registrations Link:

Workshop IP Fundamentals and IP Business Strategy
WHEN: Monday, December 3rd, 2018, 2:00 –4:00 p.m.
WHERE: Innovation Incubation Center, Floragasse 7, 1040 Wien, ground floor

Workshop description
The workshop on IP Fundamentals and IP Business Strategy focuses on the principles of Intellectual Property and why IP is so critical to new businesses. The workshop will cover IP as value driver for start-ups, how to monetize IP and various methods to protect your IP. The guest lecturers will draw upon their experiences from working at Dolby Laboratories, one of the most successful licensing companies, as well as from Adobe Systems, a software powerhouse, and TU Wien, the leading research institution in Austria ranked by the number of patent and utility model applications in 2016. During the workshop, participants will have the opportunity to get first-hand accounts on how business strategy is formed around IP, what opportunities and challenges companies have to face and how to maximize the value of IP as well as how IP is handled at TU Wien.

MBA, M.Ec. Matthias Ulrich
Director – IP Protection & Compliance Dolby Germany GmbH

DI DR.Tanja Sovic
Head of Patent and License Management Division, Research & Transfer Support, TU Wien



If you need more information, please contact directly to Program Manager of i2c: Dipl. Ing. Alexandra NEGOESCU ( or write to me (


Best Regards,

Mostafa Moonir Shawrav

Vice-Chair, MCAA

Online / Webinar

22 Nov 2018

Innovation Incubation Center

Event Start Date
22 Nov 2018

Event End Date
03 Dec 2018

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